UPMC is dedicated to evolving and improving patient outcomes and experiences. This project highlighted the innovative approach to patient-centered care that Dr. DiGioia pioneered — as well as his obvious passion for providing the best possible care to patients and their families. Going into this production we knew the doctor’s time was valuable and had a limited window of time to work with him. In just a short afternoon we were able to capture photography, interview and b-roll footage. The end result was enough assets to create long form video, social video cut-downs and photography to fully illustrate Dr. DiGioia’s story.