Let’s Keep Pushing is a concept that showcases athletes in pursuit of their limits. We set out to bring this vision to life with a team of incredible athletes from a variety of disciplines. The set was purposefully designed with dramatic red lighting saturating the background while directional contrasting light places emphasis on the athletes. Through a compilation of intense workouts and fast-paced editing, this project explores how far athletes are willing to push themselves, and how GNC helps them get there.