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Hilary’s Eat Well was looking to produce a library of content to support the launch of their new packaging and website. As we dove into the project, we realized not only did we want to develop a stylistically unique approach, but the content also had to be adaptable and work seamlessly in a responsive website, on social media and print/digital campaigns. Drawing on the packaging for inspiration we landing on an aesthetic that is bright, colorful and full of appetite appeal.

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