Magee-Womens Research Institute is a world leader in women’s reproductive health research. We collaborated with them to create a brand video that showcases the overall impact of the groundbreaking work they do every day. In order to create a personal experience for viewers, we used a unique interview method that makes the audience feel that each doctor is looking them in the eye. Warm tones throughout the video challenge the stereotypical cold and sterile aesthetic of the medical world.