Introducing a familiar product in a brand-new form presents a special set of challenges for any brand. For Olympic, it was important that customers understood both the how-to of their new Smartguard product as well as the unique features that make it truly easier to use. This shoot, where we captured both photography and video assets, was held over the course of two days. The first, on location to demonstrate the simplicity and accessibility of the product. The second shoot day was held in studio where we could focus on use cases and product efficacy.